The Chicago Tribune first reported that beer empire Anheuser-Busch has attempted to trademark local area codes to use for future brews. What exactly Anheuser-Busch wants to do with the area code trademarks is still up for discussion, but it’s most likely to take advantage of the local beer scene and to specifically craft different beers according to the area.
The area codes Anheuser-Busch has been attempting to trademark are: 704 (Charlotte, NC), 216 (Cleveland), 214 (Dallas), 303 (Denver), 713 (Houston), 702 (Las Vegas), 305 (Miami), 615 (Nashville), 215 (Philadelphia), 602 (Phoenix), 412 (Pittsburgh), 619 (San Diego), 415 (San Francisco), 314 (St. Louis), and 202 (Washington).
Last year, Anheuser-Busch bought Goose Island Brewery for $38.8 million, which sold a local beer “312 Urban Wheat Ale,” named after the Chicago area where it was made. The beer became even more popular after President Obama was spotted drinking it, perhaps giving the idea to Anheuser-Busch that the local trend is upon us and it was time to capitalize on it.
Here’s some local blogs (from the aforementioned trademarked area codes) that are talking about the news.
What do you think of Anheuser-Busch scooping up the area code trademarks? If your city isn’t on the list, do you think it should be? Let us know in the comments.